QUIZ:
IS YOUR BRAND STORY TELLING THE RIGHT STORY?
+ FREE FIX GUIDE
Hey there, startup founders!
Crafting a captivating brand story is essential for grabbing investor attention and connecting with your audience. But are you sure your story is hitting all the right notes?
This quick quiz will help you diagnose any weaknesses and put your brand story on the path to success. Plus, you’ll get a free guide with actionable tips to fix any issues you uncover!
For each question, choose the answer that best reflects your brand story:
01 Who is the hero of your story?
a) My amazing product/service.
b) My target customer and their struggles.
02 What problem does your story address?
a) The technical details of how my product works.
b) A specific pain point or unmet need of my target audience.
03 What's the turning point in your story?
a) The moment I came up with the idea for my startup.
b) How my product/service offers a solution to the customer’s problem.
04 What makes your brand unique?
a) We’re the first to market with this technology.
b) We have a distinct personality and values that resonate with our audience.
05 What emotions does your story evoke?
a) Excitement about the features of my product.
b) A sense of hope and empowerment for my target customer.
If your answers are...
Mostly A's:
Your story might be a bit product-centric.
Remember, investors and customers connect with stories about people’s problems and how they’re solved.
Mostly B's:
Congrats! You’re on the right track
to crafting a compelling brand
story that resonates.
GET YOUR FREE FIX GUIDE!
No matter your quiz results, there’s always room for improvement. Download your free “Brand Story Fix Guide” based on your answers for actionable tips to strengthen your narrative:
For those who picked mostly A's:
Learn how to shift your focus from product features to the
customer journey and the transformation your solution offers.
For those who picked mostly B's:
Discover how to refine your story’s emotional arc and
weave in your brand’s unique personality for deeper impact.
PLUS, YOU'LL GET:
- Bonus tips on crafting a clear and concise brand story.
- Real-world examples of effective startup brand stories.
Take the next step towards a brand story that captivates and converts!
P.S. Still feeling stuck? We can help! Our pitch deck design agency specializes in crafting
brand stories that resonate with investors and propel your startup forward. Let’s chat!